Asia Pacific luxury travellers shift focus to wellness, nature and deeper purpose

Marriott International’s new luxury report reveals a marked shift in Asia Pacific’s high-net-worth travel preferences. Affluent travellers now prioritise wellness, emotional engagement, and nature-driven experiences over traditional luxury. With 72 per cent planning to increase travel spending in 2025, the region’s luxury travel segment is evolving into one of deeper intent and personal fulfilment.

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