Travel leads online consumer spending with 73% growth in H1 2024 driven by Gen X & Boomers

Simpl’s 1-Tap Checkout reported a 42 per cent increase in overall consumer spending across various categories, including travel, food and beverage, services, and grocery. This growth was led by consumers from cities like Ahmedabad, Pune, and Hyderabad, with emerging metros showing significant spending increases: 77 per cent in Ahmedabad, 74 per cent in Pune, and 64 per cent in Hyderabad.

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