Uber to offer Seine cruises, day trips in Paris during Olympics rush

The ride-hailing platform will offer its "Uber Cruises" free of charge from July 12 to August 3, and customers can also book a day trip that includes a champagne tasting through its "Uber Bubbles" launch. Uber also plans to make a "significant" investment in driver incentives and discounts for riders. The company did not disclose the amount it is investing in these initiatives.

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