Forest therapy gathers momentum as the next wellness travel trend

Also known as wilderness therapy or ecotherapy, the idea behind this wellness trend is to perform lifestyle-enhancing activities in natural surroundings to recharge and seek balance in different aspects of life. Sixty-eight percent GenX and 67 percent Baby Boomers will prioritise rest and recharge while planning trips in 2024, as per a report conducted by Hilton and Ipsos, a market research firm.

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